TONYA FARMER, CMP
ASSOCIATION CONSULTING
CONFERENCE & TRADESHOW PLANNING
ABOUT
With almost 20 years of experience dealing particularly with non-profit associations and their related events, I understand that your members are your number one priority and I also understand how important this event can be in generating needed revenue for your association. I have had great successes teaming up with boards, committees and related staff to create amazing member experiences that not only add profit to your bottom line but also result in growing your organization.
I have nearly 20 years experience in planning and executing productive meetings and workshops. I have also been an integral part of curriculum development in various industries. My keen attention to detail will ensure that your training programs go off without a hitch!
Large-scale event planning is where I excel. From conception to post-event follow-up, my skill-set is wide-reaching. I have managed and personally overseen over 60 conferences and tradeshows. From booth sales/marketing and vendor coordination to conference session execution and registration, I am an extremely competent and efficient team player and resource manager.
I am a human friction catalyst, aka a meeting planner, a creator of face-to-face opportunities that inspire learning, growth and creativity.
EXPERIENCE
TESTIMONIALS
Find out what my former colleagues have to say about me...
"Tonya Farmer is among the most talented individuals that I have ever worked with. She has such a unique set of skills – she is hands-on with tasks, extraordinarily creative, a strategic thinker and a great manager. She knows how to build revenue and save money. Tonya built our tradeshow revenues by more than 30% and saved 70% on expenses. Without reservation, I highly recommend Tonya!” - David Lurie, Retired, Former CEO of the Powder Coating Institute
“Tonya is an accomplished professional, driven by results. Tonya has a true talent for establishing a solid business plan, adhering to strict timelines, managing people, marketing strategies and setting realistic goals for her and the members of her team. No matter the goal or challenge placed before her, she will meet it if not exceed it, every time.” - Angela Ledbetter, Director of Administration at NIADA
“Tonya is an outstanding leader in the development of successful event coordination. In difficult times, she leads her team to produce successful and profitable outcomes for the Texas Credit Union League. Her professionalism and contacts continually lead to wins for the organization and vendors and most of all the members. Tonya empowers her staff to succeed in their assigned events." - Suzanne Chism, President/CEP of Texas Health Resources Credit Union
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I am an accomplished association manager and conference planner with a proven track record in event coordination, membership development, trade show management, sponsorship sales, marketing and fiscal planning. I am an effective team leader and strategic planner, with strong project management skills. I am innovative, goal oriented and a loyal team member with a strong focus on career development, company branding and overall company vision.
WHAT I'VE DONE
As an independent contractor, I provide a full range of event planning services for my clients including:
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tradeshow/conference planning
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full-service event coordination
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strategic planning and budgeting
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registration management
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on-site event management and vendor coordination
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food/beverage planning
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hospitality/transportation coordination
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staff/volunteer coordination
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and much more...
WHAT I DO
ABOUT ME
I am a proud graduate of Texas Woman’s University, a Certified Meeting Planner and I hold a certification in Business of Meetings from ASAE. In addition, I am a graduate of the Southwest CUNA Management School. My long list of hobbies includes golf, softball, cooking, fishing, and joyful shared days at the lake with my family.
FEE STRUCTURE
Fees range depending on complexity of the job and can be set up as a flat, full conference rate, a day-rate or hourly rate. I am flexible based on client needs and budget. Please don't hesitate to contact me for a quote on your project/event!
"Tonya is one of the most passionate forward-thinkers I have had the pleasure of working with. She has extensive knowledge of association management and uses her experience effectively to improve efficiencies, manage budgets, and exceed goals in order to push an organization forward. She is a thoughtful leader and a very fair and transparent manager. Tonya always encourages and supports professional growth to strengthen her team." - Tamara Hancock, Executive Administrator, AGC Houston
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